How we understand Marketing&Advertising!

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” 

This is how Leo Burnett explains marketing!
People misunderstand marketing and advertising, in fact there is a difference between them both!
-Marketing is a process that sure it take more time. The goal of marketing is to know the needs of costumers and to satisfy them more than competitors,promoting them via advertising.
-On the other side Advertising is just a tool of marketing to persuade costumers about an product. Advertising is usually paid by sponsors to make an audience know them (products,service...) in various media.